TCO-Corbin is a leading master contract packager specializing in the creation and assembly of Action Alley   Pallets, tailored for consumer product brands across various industries. With extensive experience in the packaging sector, TCO-Corbin delivers high-quality, customized pallet displays that are designed to meet the specific needs of each brand, ensuring that products are presented in a visually compelling and commercially effective manner. Whether it’s for seasonal promotions, bulk product displays, or special offers, TCO-Corbin’s expertise in packaging and logistics allows brands to maximize their presence in high-traffic retail environments like Costco, Walmart, and Sam’s Club. By partnering with TCO-Corbin, brands can rely on a seamless, end-to-end packaging solution that enhances product visibility, drives sales, and supports brand objectives in competitive retail settings.

Types of Action Alley Pallets

Full Pallet Displays

Definition: These displays occupy an entire pallet footprint (typically 48” x 40”) and are used to hold large quantities of a single product or multiple related products.

Purpose: To create a bold, eye-catching display that emphasizes abundance and value, perfect for bulk items or promotional products.

Types:

• Standard Full Pallet: A basic full pallet stacked with a single product, often shrink-wrapped for stability. Commonly used for beverages, large snack packs, or paper goods.
• Branded Full Pallet: Custom-designed with branding elements, such as branded pallet skirts or header cards, to reinforce brand identity and draw attention.
• Mixed Full Pallet: Features different but related products, such as a variety of flavors or product sizes, offering consumers more options within one display.

Half Pallet Displays

Definition: Smaller than full pallets, half pallet displays (usually 24” x 40”) are used when space is limited or for smaller product assortments.

Purpose: To provide flexibility in placement while still maintaining a strong visual presence, ideal for medium-sized products or promotional bundles.

Types:

• Single Product Half Pallet: Focuses on one product, often used for mid-sized items like multi-pack snacks or household cleaning supplies.
• Multi-Tiered Half Pallet: Features different layers or shelves, often showcasing various product types or brands in a compact, organized format.

Quarter Pallet Displays

Definition: These are the smallest pallet displays, typically 20” x 20”, designed for compact products or to fit in tighter spaces.

Purpose: To allow for greater versatility in display placement, often used for impulse buys or smaller promotional items.

Types:

• Compact Quarter Pallet: Perfect for small, high-turnover items like single-serve snacks or trial-sized personal care products.
• Cross-Merchandising Quarter Pallet: Features complementary products, such as coffee displayed with creamers or snacks paired with beverages.

Seasonal or Thematic Pallet Displays

Definition: These are pallets specifically designed around a seasonal theme or special event, often with custom signage and decorations.

Purpose: To capitalize on seasonal shopping trends and encourage customers to make impulse purchases related to current events or holidays.

Types:

• Holiday Pallet Displays: Designed for holidays like Christmas, Halloween, or Easter, featuring products like candy, decorations, or gift packs.
• Event-Themed Pallet Displays: Focused on specific events, such as Super Bowl parties or back-to-school season, with relevant products like party snacks, drinks, or school supplies.

Interactive Pallet Displays

Definition: Pallets that incorporate interactive elements, such as digital screens, QR codes, or product sampling areas.

Purpose: To engage customers directly and provide additional information, promotions, or product demonstrations.

Types:

• Digital Screen Pallet: Includes a video screen that plays product ads, tutorials, or promotional content, often used for tech gadgets or high-end products.
• Sample Station Pallet: Features a designated area for customers to try products, such as food samples or beauty products, encouraging trial and purchase.

Stacked or Tiered Pallet Displays

Definition: Products are arranged in tiers or stacks, either on top of each other or on shelves, creating a more organized and visually appealing display.

Purpose: To maximize the use of vertical space and allow customers to easily view and access products

Types:

• Multi-Tier Pallet: Products are arranged on different levels, often with varying heights to create visual interest and promote different purchasing options.
• Stacked Pallet: Products are simply stacked on top of each other, often with larger items at the bottom and smaller items at the top for easy access.

Custom Branded Pallet Displays

Definition: Pallets that are fully customized with branding elements, including custom graphics, colors, and messaging, to align with a brand’s identity.

Purpose: To create a strong brand presence in the retail space, often used for product launches, brand promotions, or premium product lines.

Types:

• Themed Branded Pallet: Designed around a specific brand theme or campaign, often with unique structures or additional decorative elements.
• Premium Product Pallet: Focuses on high-end products, often with premium materials and finishes to convey quality and value.

Pallet Train Displays

Definition: A series of pallets connected in a line, creating a longer, more continuous display.

Purpose: To create a large, uninterrupted display area that draws customers through the aisle, often used for large-scale promotions or multiple product lines.

Types:

• Linear Pallet Train: A straightforward line of connected pallets, ideal for showcasing multiple flavors, sizes, or related products.
• Zigzag Pallet Train: Arranged in a zigzag or staggered pattern, creating more visual interest and encouraging customers to browse the entire display.

Power Aisle Pallets

Definition: Pallets placed in the “power aisle” of a store, the main thoroughfare where customer traffic is highest.

Purpose: To capitalize on the highest foot traffic areas in the store, ensuring maximum exposure for the products displayed.

Types:

1.High-Traffic Pallet Display: Positioned directly in the path of shoppers, featuring popular or high-demand items.

2.Promotional Power Aisle Pallet: Focused on limited-time offers or seasonal promotions, often accompanied by large signage or price reductions.

Action Alley Pallets are designed to create a powerful visual presence in high-traffic areas, using the space efficiently to display large quantities of products while promoting value and encouraging impulse buys. These displays are versatile and can be tailored to various product types, promotions, and seasonal themes, making them a critical tool in retail merchandising strategy.